iPhone 18 Pro, Apple Watches, and AirPods 5 Now Available in UK

Apple’s iPhone 18 Pro and iPhone 18 Pro Max are now on sale in the UK, alongside Apple Watch Series 12, Apple Watch Ultra 4 and AirPods 5. The new devices became available on Friday 18 September through Apple Stores, Apple’s website and the Apple Store app.

The iPhone 18 Pro starts at £1,199, while the iPhone 18 Pro Max starts at £1,299. Apple Watch Series 12 starts at £369, Apple Watch Ultra 4 at £650, and AirPods 5 at £119; a version of the earbuds with a Wireless Charging Case costs £139.

What is available today

• iPhone 18 Pro and iPhone 18 Pro Max, with 256GB, 512GB, 1TB and 2TB storage options
• Apple Watch Series 12, powered by the S11 chip and featuring Apple’s new Health Sensing System
• Apple Watch Ultra 4, also using the S11 chip, with up to 50 hours of everyday battery life according to Apple
• AirPods 5, which add open-ear Active Noise Cancellation at the standard £119 price point

As previously reported, iPhone 18 Pro pre-orders opened on 12 September, following Apple’s 9 September announcement. The UK is part of the first wave of more than 65 countries and regions receiving the new Pro phones today; a further 20 markets are scheduled to follow from 25 September.

Higher prices, new hardware

The iPhone 18 Pro line is £100 more expensive at launch than its iPhone 17 Pro equivalent. In return, Apple has added its A20 Pro chip, N1 wireless networking chip, C2 cellular modem and a 48MP main camera with variable aperture. Both Pro models can now be configured with up to 2TB of storage, whereas that capacity was previously limited to the larger Pro Max.

Apple says the 6.3-inch iPhone 18 Pro can deliver up to 36 hours of video playback on eSIM-only models, while the 6.9-inch Pro Max is rated for up to 45 hours. The phones run iOS 27, with Apple Intelligence available in supported languages and regions; Siri AI is rolling out in beta in English.

For earbuds buyers, AirPods 5 undercut the £129 launch price of standard AirPods 4 while adding Active Noise Cancellation. Apple says the new model removes up to 50% more external noise than AirPods 4 with ANC, though real-world performance will depend on fit and surroundings.

Why it matters

Today’s launch gives buyers who avoided pre-ordering a route to buy Apple’s latest hardware immediately, subject to stock. The sharper question is value: the iPhone price rise makes the new camera system, battery claims and 2TB option more relevant for those upgrading from older devices than for owners of recent Pro models. AirPods 5, meanwhile, could be the more consequential update for mainstream buyers by putting ANC into Apple’s lowest-priced current earbuds.