OnePlus Ends New Product Launches in the UK, Europe and North America

OnePlus will no longer launch new products in the UK, Europe or North America, the company confirmed on 16 July, bringing its official run in Western markets to an end after more than a decade.

In a statement provided to TechCrunch, OnePlus said: “After careful assessment, OnePlus will no longer launch new products in Europe and North America. All users' rights and interests, including after-sales support and software updates, will remain fully guaranteed.”

The decision means there will be no new OnePlus phones, tablets, wearables or other products officially introduced in the UK and the rest of Europe. Existing stock will continue to be sold in both Europe and North America, however, with the company acknowledging that there is still demand for its devices.

OnePlus and Oppo announced the change jointly as part of a new “strategic focus”. Bloomberg first reported on 15 July that OnePlus was set to begin ceasing operations in the US and Europe, citing a person with knowledge of the plans. The report described the move as part of a wider restructuring at Oppo, OnePlus’s parent company.

Support remains, but the community changes

For current OnePlus owners, the immediate message is that warranties, customer service and promised software support are meant to continue. James Paterson, Oppo Europe’s senior PR manager, said that “all service commitments for existing OnePlus devices in Europe and North America remain unchanged”.

That includes warranty agreements, after-sales support and software updates, although the companies have not set out detailed arrangements for how every service will be delivered. In Europe, Oppo will take over warranty agreements.

OnePlus’s North American Community website and app will close on 16 August 2026 at 11:59pm ET. Its European Community platform and stores will remain open for now. That distinction matters for UK customers: OnePlus is ending future launches here, rather than immediately switching off its local sales and support presence.

OxygenOS is also on the way out

The company’s retreat from new Western launches also marks the end of OxygenOS as a distinct OnePlus software experience. OnePlus says eligible devices will move from OxygenOS to Oppo’s ColorOS with the Android 17 update.

European and North American OnePlus owners will be able to choose whether to install the latest ColorOS system. Devices outside the scope of that upgrade will continue to receive version-maintenance support, subject to future official update announcements.

“We're confident as ColorOS rolls out to OnePlus devices in North America and Europe in the coming months, users will love it just as they've loved Oxygen OS.”

The switch is the clearest practical consequence for people who already own a OnePlus phone. OxygenOS and ColorOS have increasingly shared an underlying platform since OnePlus and Oppo consolidated research and development, but the branding and product identity remained distinct. That separation is now ending.

The OnePlus 15 looks set to be the final flagship

The OnePlus 15 is effectively the company’s final flagship sold in the UK. It launched in China on 27 October 2025, before becoming available globally from 13 November 2025, with Android 16 and OxygenOS 16 on global models.

Its headline hardware included a 7,300mAh battery and Qualcomm’s Snapdragon 8 Elite Gen 5 processor. At launch, a £100 offer brought the 16GB/512GB version down to £879 in the UK. The OnePlus 15R remains listed in the OnePlus UK store, although its position as the final available OnePlus device in Britain has not been confirmed.

For buyers considering a OnePlus handset now, the key point is that any purchase is from remaining stock rather than the start of a new product cycle. The company says its support obligations stand, but prospective owners should expect ColorOS, not OxygenOS, to be the long-term software direction on eligible models.

Oppo will take OnePlus’s place in Europe

Oppo is not leaving Europe. Instead, it says it will increase investment in the region, expand its teams, adjust its business strategy and place greater emphasis on flagship phones and imaging capabilities. The company has also recently relaunched its UK online shop with a broader product range.

Elvis Zhou, CEO of Oppo Europe, said: “Currently we do not have any product plans for North America, but Oppo continues to explore market opportunities at different regions across the globe.” In other words, European OnePlus customers are being directed towards Oppo, while US customers have no equivalent replacement brand currently planned.

OnePlus framed the change as a long-term product decision rather than a sudden withdrawal. During a media briefing, executives said the strategy was designed to focus resources where the business could best serve users, adding: “The right brand does the right thing in the right market.”

The move follows a difficult period for the smartphone industry, with IDC and Counterpoint predicting a sharp decline in 2026 shipments amid constrained memory-chip supply. Bloomberg also reported that Oppo faced a double-digit year-on-year shipment decline in the second quarter of 2026, alongside weak demand across many key markets.

For UK customers, this is the end of a familiar alternative to Samsung, Google and Apple: a brand built on the original “flagship killer” promise is no longer planning its next handset here. Oppo now has to prove that it can carry that audience forward under its own name.